
It happens to me all the time. I start discussing about a visualization design with one or more colleagues and we end up gesturing like crazy, moving our fingers on the air, and expressing crazy concepts with words. No, no, no. It doesn’t work. Visualization is visual and words just don’t work.
So I started thinking about all the little mistakes we do (or at least I do) when we try to design a visualization with others and came up with this list of 8 rules.
1-Don’t speak. Draw.
It’s easy to fall into the trap of trying to explain the visual picture you have in mind verbally. As I said, it doesn’t work. Normally it goes like that: a bright ideas comes into your mind and words start coming off of my mouth. The person in front of me keeps saying yes, yes … and there’s no connection, no way to check we are talking about the same thing. Normally, the two pictures diverge a lot. Drawing doesn’t fix the problem completely but it puts some major constrains and makes the all thing run lot smoother.
2-Use low-fi tools.
The whiteboard is my favorite tool (checking that good pens are always around), but paper works perfectly fine if it’s a one-to-one game. But just make sure both of you have pen and space to draw! Sketching is a “power game” and the person who holds the pen has the power (thanks Andrews for this idea). Keep this in mind. Digital stuff just doesn’t work here, unless you want to show some mock-ups designed beforehand. And yet, creativity might be heavily impaired because drawing several alternatives or variations on top of it might be really difficult.
3-Let everybody speak and don’t interrupt.
It’s too easy to start talking and forgetting that the best ideas often come from exchanging ideas. If you find your mates keeping their mouth shut there might be two problems: either you are not giving enough space to the other person or this person has nothing to say. In the first case, stop speaking. In the second, stop the meeting and find a better person to talk to.
4-Listen carefully.
I said carefully. This is very much related to the previous one. Letting others speak is important but it’s not enough. Since this is an intense exchange of ideas aiming at boosting creativity, you have to make sure your mind is not only absorbed by what YOU think. Your brain is excited and it takes some effort to focus on the other and not on yourself.
5-Think constructively.
Well … once you succeed in keeping your mouth shut (but not forever!) and listen to the others, you also have to find the right way to criticize what you listen to. Don’t think “this is bad” too early. Actually don’t think “this is bad” at all. The best approach is to ask yourself: “how can we make this thing look better together? How can this improve my idea? And how can I add something to this idea to make it better.”
6-Be a flea and an elephant.
Generating lots of alternatives is very important, especially at the beginning, but from time to time it’s important to stop and dig into a specific idea. Both are important and there’s no specific rule and when to do what. Use your intuition and just remember to be a flea and sometimes also an elephant (thanks to Alan for the metaphor).
7-Take pictures. Save it.
You don’t want to lose those ideas you have been generating for 1 hour or so. It’s easy to walk away and think you will remember what you have done, but it’s not true. Normally, after few days many details fade away, if not the whole thing, and details often matter a lot. To be sure, take a picture. It takes few seconds and it doesn’t cost a thing.
8-Take your time, it’s a process.
Finally, don’t pretend to solve everything in one shot. Designing a visualization, as any other kind of design activity, it’s a process. It takes time and it’s highly dependent on the state of your creativity. Stop when you see the spark of your creativity is fading, take your time and come back when the spark is back.
So, does it happen to you too? Any other idea? This is very much related to how I experience the whole thing but you might have other experiences as well. I’ll be more than happy to hear.